Photo: XMDS, Annika Kiestra

XMDS Holding BV announces the appointment of Ms. Annika Kiestra as its new Chief Marketing Officer (CMO), effective November 1st, 2023. In this role, Ms. Kiestra will lead the marketing efforts and brand strategy for XMDS Holding BV, overseeing a diverse portfolio that includes technical software company Ximedes and payment product companies Vayapay, Ginger, and Pecunda/KUARIO.

Annika Kiestra's rich history in marketing, coupled with her experience in the Fintech industry, makes her the perfect fit for this pivotal role. Her appointment reflects XMDS Holding BV's commitment to strengthening its marketing endeavours and driving brand recognition and growth.

"Joining XMDS Holding BV as CMO is an incredibly exciting opportunity. I look forward to leveraging my experience to lead the marketing efforts and shape the brand strategy for this dynamic portfolio. Together with the talented team at XMDS Holding BV, we will drive innovation, enhance brand recognition, and create lasting connections with our audience. It's a privilege to be part of an organisation that values forward-thinking marketing and customer-centric approaches."

XMDS is excited to welcome Annika Kiestra to the XMDS family. We are confident that her expertise will enhance our brand strategies, fuel growth, and her passion will be pivotal in our ongoing success.